One of the biggest mistakes I see executives make is they tell people they have a certain type of culture, but their ‘employee experience’ doesn’t match it. This causes a disconnect between your vision and your actual culture, and employees are now paying attention to it.

• If you claim you have a ‘laid back’ culture but are always micromanaging people, the employee experience will be different than your words.

• If you say you have a ‘family-type’ culture yet there is no collaboration and constant conflict, the employee experience will say otherwise.

• If you say you have an 'innovative culture', however, you don't allow employees the freedom to create, their experience won't line up with your vision.

This creates what we call, Culture Mis-alignment', and it's one of the reasons employees are leaving companies. A company's mission, core values and sense of purpose is high on job seeker's lists of what they are looking for in a company. When a company promotes one thing yet provides the opposite experience, workers will leave and seek culture alignment elsewhere.

Research shows that only 12% of executives believe their companies are driving the ‘right culture’, and fewer than one in three executives (28%) report that they understand their organization’s culture. They know culture is important, but don’t understand it. (Source: Deloitte)  

In order to build a Destination Workplace™ culture, and create culture alignment, you will need to focus on creating better employee experiences. We focus on creating employee experiences in the 6 areas that matter most....

We suggest creating a position for a 'Culture Shift Coordinator', and hiring someone who is certified in the 'Culture Shift Process' to help you implement new strategies. Learn more about our Culture Shift Program today and become a Destination Workplace™!

Betsy Allen-Manning

Founder & CEO, Motiv8u Enterprises